No matter how good your product or services may be, every business must secure a constant flow of new leads to survive, especially in a competitive & cut-throat market. Marketing without a robust lead generation strategy is like shooting in the dark – while you might hit the target once in a while, it isn’t going to work all the time. Lead generation isn’t a novel concept; traditionally, emails helped reach out to customers. Over the years, strategies have changed drastically. With customers being bombarded with information, building a personal relationship with them is important. If you’re a small business, it can be tiring to build a customer pipeline while managing the nuts and bolts of everyday operations. You need a specialist to handhold you through the process, leaving you to concentrate on things that matter most – ensuring customer satisfaction and product delivery.